Paphos Regional Tourism Board announced the start of a digital campaign to promote Paphos as a destination, abroad.

As announced, the campaign will be active until the middle of December 2022. Its aim is to increase awareness of the destination and attract visitors.

Emphasis is placed on countries such as the U.K., Germany, Poland and France. The campaign is carried out on YouTube targeting profiles of potential visitors, based on their individual travel preferences, the Board said.

It added that the campaign is carried out during this period in order to support efforts to establish Paphos as a year-round destination.